Released on: October 4, 2007, 10:34 am

Press Release Author: Alison McNeill

Industry: Internet & Online

Press Release Summary: Magnify.net video broadcast platform makes video discovery,
rating and ranking more intuitive and engaging for companies, websites, and people


Press Release Body: NEW YORK - Oct. 4, 2007 - Magnify.net, a peer-driven online
video discovery and broadcast channel for people, groups and businesses, released a
series of features that creates a completely new platform for the Web curation of
video.

At 10 million page views per month and 15,000 different content channels, Magnify is
demonstrating that Web video is on its way to completely eclipsing network
television.

Magnify.net turns couch potatoes into content curators by giving them the tools and
resources to discover, review, organize and share content-specific video with
like-minded individuals - regardless of where it's hosted. Video can be collected
from multiple video networks and aggregated onto one channel.

The company is rolling out a complete customization toolkit that makes it easier to
create branded online broadcast channels, discover and integrate Web video, and
analyze visitor statistics and activities.

Unlike other sites that are warehouses for vast numbers of video, Magnify.net lets
its users tailor their video channel for their own interests and those of their
target community. The Magnify platform searches, sorts, and delivers video based on
a site's unique interests - and allows owners to review and approve only the video
that meets their content and quality criteria.

User-driven networks are already being deployed by web partners large and small.

- QuePasa, one of the largest Spanish language community sites, recently launched

- QPNN.com, a user-generated news service built entirely on the Magnify.net platform.

- RCUvideos.com is a 300,000 member community of radio controlled air plane flyers.

And YouSurfTubes.com is the fastest growing community of surfers who make, share,
and organize surfing videos on the web. And those are just three examples of the
15,000 community-powered video networks that represent the fastest growing new
sector in the emerging video ecosystem.

Magnify.net released the following new technology to support enhanced community
curation:

- The \"Magnify This\" video grabber browser bookmarklet transforms channel admins and
visitors into content curation deputies by allowing them to embed a video from any
of the most popular video sites into a magnify channel with a single click. This
functionality currently works with YouTube, Yahoo, Metacafe, Daily Motion, and
Blip.tv videos.

- Curation logins are expanded with the new \'Editor\' login feature, giving multiple
users the ability to manage and sort videos.

- Icon Customization gives admins the ability to replace the Magnify.net navigation
icons with their own customized jpgs.

- User-controllable thumbnails offer the ability to replace the thumbnails with an
alternate graphic image to represent each video.

- Site Admin\'s Graphic Image Uploads incite creativity, giving admins more control
over the customization of their channels with uploaded custom graphic elements.

- Home page mini player module allows channels to show a pre-selected video when
visitors arrive, as well as enables visitors to view other videos directly on the
home page.

- \"Latest activity\" modules display recent members, recent playlists, and recent
activity and provide a live feed of uploaded videos, comments, votes, and playlist
creation.

- Cross channel playlists are designed for admins who have multiple networks tied
together into a network. They can now cross-promote playlists from one network
channel to another.

- Enhanced statistics reporting delivers much deeper data on video views, page
views, uniques, widget views, and provides the data in a new bar chart form.

- Video counters can display view counts in thumbnail displays for all to see.

About Magnify.net
Magnify.net is founded by a team of experienced media, technology and Web
development entrepreneurs with a strong track record of best-of-breed innovations.
The Magnify.net team is led by Steve Rosenbaum -- one of the early innovators in the
use of small format video, and user-created video. Rosenbaum created MTV Unfiltered
-- the first series produced entirely by viewers, and directed the multi-perspective
feature Documentary \"7 Days in September\". Magnify has been financed by its
founders, Venture Capital firm Next Stage Capital, New York Angels, and Active
Angels Investors, and a group of private individuals. More information can be found
at www.magnify.net

Contact:
Alison McNeill
FutureWorks PR
alison@future-works.com
408-428-0895 Ext. 112

Web Site: http://www.future-works.com

Contact Details: Alison McNeill
FutureWorks PR
alison@future-works.com
408-428-0895 Ext. 112